12 - David and Goliath: a battle we can win?
The recent manufacturer media campaign has been interpreted as an insult to our profession, marginalizing the role of the orthodontist. This has caused a strong and justified emotional reaction, and after a few weeks of online discussion and official positions taken by the CAO and AAO, the first concrete media reactions have arrived. These videos are the first official response, with the aim of educating the public.